Other Drinking Problem
By Judith Valentine, PhD, CNA, CNC
addict feels low. His body needs a boost. He reaches into his pocket
and finds a dollar bill. He slides it into the machine and a can rolls
out. He opens the can and guzzles. He feels his energy return. His fix
will last a couple of hours, enough to keep him alert for the rest of
The addict is twelve years old and his drug is a soft drink, purchased
from a vending machine in his school. This addict and thousands like
him will attend special classes, sponsored by his school, to warn him
about the dangers of drugs, tobacco and alcohol. But no one will tell
him about America’s other drinking problem.
According to the National Soft Drink Association (NSDA), consumption
of soft drinks is now over 600 12-ounce servings (12 oz.) per person
per year. Since 1978, soda consumption in the US has tripled for boys
and doubled for girls. Young males age 12-29 are the biggest consumers
at over 160 gallons per year—that’s almost 2 quarts per
day. At these levels, the calories from soft drinks contribute as much
as 10 percent of the total daily caloric intake for a growing boy.
TARGETING THE YOUNG
increases in soft drink consumption have not happened by chance—they
are due to intense marketing efforts by soft drink corporations. Coca
Cola, for example, has set the goal of raising consumption of its products
in the US by at least 25 percent per year. The adult market is stagnant
so kids are the target. According to an article in Beverage, January
1999, “Influencing elementary school students is very important
to soft drink marketers.”
Since the 1960s the industry has increased the single-serving size from
a standard 6-½-ounce bottle to a 20-ounce bottle. At movie theaters
and at 7-Eleven stores the most popular size is now the 64-ounce “Double
Soft drink companies spend billions on advertising. Much of these marketing
efforts are aimed at children through playgrounds, toys, cartoons, movies,
videos, charities and amusement parks; and through contests, sweepstakes,
games and clubs via television, radio, magazines and the internet. Their
efforts have paid off. Last year soft drink companies grossed over $57
billion in sales in the US alone, a colossal amount.
In 1998 the Center for Science in the Public Interest (CSPI) warned
the public that soft drink companies were beginning to infiltrate our
schools and kid clubs. For example, they reported that Coca-Cola paid
the Boys & Girls Clubs of America $60 million to market its brand
exclusively in over 2000 facilities. Fast food companies selling soft
drinks now run ads on Channel One, the commercial television network
with programming shown in classrooms almost every day to eight million
middle, junior and high school students. In 1993, District 11 in Colorado
Springs became the first public school district in the US to place ads
for Burger King in its hallways and on the sides of its school buses.
Later, the school district signed a 10-year deal with Coca-Cola, bringing
in $11 million during the life of the contract. This arrangement was
later imitated all over Colorado. The contracts specify annual sales
quotas with the result that school administrators encourage students
to drink sodas, even in the classrooms. One high school in Beltsville,
Maryland, made nearly $100,000 last year on a deal with a soft drink
While our children are exposed to unremitting publicity for soft drinks,
evidence of their dangers accumulates. The consumption of soft drinks,
like land-mine terrain, is riddled with hazards. We as practitioners
and advocates of a healthy life-style recognize that consuming even
as little as one or two sodas per day is undeniably connected to a myriad
of pathologies. The most commonly associated health risks are obesity,
diabetes and other blood sugar disorders, tooth decay, osteoporosis
and bone fractures, nutritional deficiencies, heart disease, food addictions
and eating disorders, neurotransmitter dysfunction from chemical sweeteners,
and neurological and adrenal disorders from excessive caffeine.
Warnings about the dangers of soft drink consumption came to us as early
as 1942 when the American Medical Association’s (AMA) Council
on Food and Nutrition made the following noble statement: “From
the health point of view it is desirable especially to have restriction
of such use of sugar as is represented by consumption of sweetened carbonated
beverages and forms of candy which are of low nutritional value. The
Council believes it would be in the interest of the public health for
all practical means to be taken to limit consumption of sugar in any
form in which it fails to be combined with significant proportions of
other foods of high nutritive quality.”
Since that time the first notable public outcry came in 1998, 56 years
later, when the CSPI published a paper called “Liquid Candy”
blasting the food industry for “mounting predatory marketing campaigns
[especially] aimed at children and adolescents.” At a press conference,
CSPI set up 868 cans of soda to represent the amount of soda the average
young male consumed during the prior year. For additional shock effect,
CSPI displayed baby bottles with soft drink logos such as Pepsi, Seven-Up
and Dr. Pepper, highlighting a study that “found that parents
are four times more likely to feed their children soda pop when their
children use those logo bottles than when they don’t.”
In “Liquid Candy” CSPI revealed that even though, over a
period of fifty years, soft drink production increased nine times and
by 1998 “…provided more than one-third of all refined sugars
in the diet, . . . the AMA and other health organizations [remained]
largely silent.” How could the medical community and we as responsible
citizens concerned with health policy have been apathetic for a half
a century? Considering this question makes me feel like a tired old
guard dog that knows he is ignoring his responsibilities, but is too
worn down to do anything about them. Even if inertia were not a problem,
the money and effort required to launch a public interest campaign to
stand up to the soft drink industry would be Herculean if not impossible.
In the meantime, the relentlessly ambitious and wealthy soft drink companies
with their very hip life-style ads manage to seduce ever increasing
numbers of consumers, most of them our kids.
One common problem I have seen over the years, especially in teenagers,
is general gastrointestinal (GI) distress. This includes increased stomach
acid levels requiring acid inhibitors and moderate to severe gastric
inflammation with possible stomach lining erosion. The common complaint
I hear is chronic “stomach ache.” In almost every case,
when the client successfully abstains from sodas and caffeine, the symptoms
will go away.
What causes these symptoms? We know that many soda brands contain caffeine
and that caffeine does increase stomach acid levels. What we may not
be aware of is that sodas also contain an array of chemical acids as
additives, such as acetic, fumaric, gluconic and phosphoric acids, all
of them synthetically produced. That is why certain sodas work so well
when used to clean car engines. For human consumption, however, the
effects are much less satisfying and quite precarious. Drinking sodas,
especially on an empty stomach, can upset the fragile acid-alkaline
balance of the stomach and other gastric lining, creating a continuous
acid environment. This prolonged acid environment can lead to inflammation
of the stomach and duodenal lining which becomes quite painful. Over
the long term, it can lead to gastric lining erosion.
Another problem with sodas is that they act as dehydrating diuretics,
much like tea, coffee and alcohol. All of these drinks can inhibit proper
digestive function. It is much healthier to consume herbal teas, nutritional
soups and broths, naturally lacto-fermented beverages and water to supply
our daily fluid needs. These fluids support, not inhibit, digestion.
Students are now being given “electrolyte” drinks called
“ergogenic aids” to replace electrolytes that are allegedly
depleted during workouts. There are three problems with using these
drinks as a rehydration solution. First, most soft drinks are diuretics,
meaning they squeeze liquids out of the body, thus exacerbating dehydration
instead of correcting it. Second, most people actually lose few electrolytes
during exercise. After exercise the body is usually in an electrolyte
load having lost more fluids than electrolytes. If sweating has been
profuse, electrolytes can be replaced by drinking a lacto-fermented
beverage or pure mineral water, which contains a proper ratio of minerals
(electrolytes), and by eating a healthy diet containing Celtic sea salt.
Third, when we give sugar-laden drinks to dehydrated kids, the high
sugar content requires that blood be sent to the stomach to digest it.
This fluid shift can lower the blood volume in other parts of the body
making them more susceptible to cramps and heat-related illnesses.
STIMULANT SOFT DRINKS AND VIOLENCE
The industry has begun to market so-called stimulant soft drinks, which
usually consist of higher-than-usual levels of caffeine, along with
other compound stimulants. According to an article published in The
Lancet, December 2000, the Irish government ordered “urgent research”
into the effects of so-called “functional energy” or stimulant
soft drinks after the death of an 18-year-old who died while playing
basketball. He had consumed three cans of “Red Bull,” a
stimulant soft drink. The article noted there have been reports of a
rise in aggressive late-night violence occurring when people switch
to these drinks while drowsy from too much alcohol. The resulting violence
was so pervasive that some establishments in Ireland have refused to
sell stimulant drinks. The entire European community has taken the problem
seriously enough to ask the EU’s scientific community to examine
stimulant sodas and their effect on food and health safety, but no such
outcry has been heard in the US.
Over the last 30 years a virtual tome of information has been published
linking soft drink consumption to a rise in osteoporosis and bone fractures.
New evidence has shown an alarming rise in deficiencies of calcium and
other minerals and resulting bone fractures in young girls. A 1994 report
published in the Journal of Adolescent Health summarizes a small study
(76 girls and 51 boys) and points toward an increasing and “strong
association between cola beverage consumption and bone fractures in
girls.” High calcium intake offered some protection. For boys,
only low total caloric intake was associated with a higher risk of bone
fractures. The study concluded with the following: “The high consumption
of carbonated beverages and the declining consumption of milk are of
great public health significance for girls and women because of their
proneness to osteoporosis in later life.”
A larger, cross sectional retrospective study of 460 high school girls
was published in Pediatrics & Adolescent Medicine in June 2000.
The study indicated that cola beverages were “highly associated
with bone fractures.” In their conclusion the authors warned that,
“. . . national concern and alarm about the health impact of carbonated
beverage consumption on teenaged girls is supported by the findings
of this study” (emphasis mine).
THE BATTLE AHEAD
The dangers of society’s other drinking problem have recently
been in the news. Senator Christopher Dodd and Representative George
Miller have commissioned a study on the uses and oversight of school
vending machines. Pending legislation in the State of Maryland would
turn school soda vending machines off during the school day. Senator
Patrick Leahy has introduced a bill requiring the USDA to rule within
18 months on banning or limiting the sale of soda and junk food in schools
before students have eaten lunch.
The soft drink industry has fought back by funding four studies on soft
drink consumption at the Georgetown Center for Food and Nutrition Policy.
Predictably, these studies found that there was nothing wrong with soft
drinks. In fact, researchers said they found a positive relationship
between soft drink consumption and exercise. All this means is that
those children participating in sports programs drank more sodas.
The National Association of Secondary School Principals (NAASP) says
that decisions about soda sales should be made at the local level and
not by the federal government. School administrators are caught between
demands of a few parents for a saner food policy and the need for more
funds in the face of dwindling school budgets.
One good idea comes from the Philippines, a country where malnutrition
is an ominous health threat. A recently devised plan there would allow
citizens to cash in on the country’s “junk food diet”
by taxing every liter bottle of carbonated soft drink sold. If the US
taxed soft drink sales, the new income stream generated could then be
distributed to declining school budgets. Is this not a better idea than
forcing our schools to sell their souls to soft drink companies under
the titanic sink of fiscal degradation?
The alarm has been sounded! Are you listening? I strongly encourage
all who are concerned about the health of their families to consider
the debilitating consequences of drinking soft drinks. How many more
studies and reports need to be published before we notice the tsunami
lurking ahead? In the 1970s, we finally recognized the risks of smoking.
In the 1990s, the problem of teenage drinking became widely known. The
new millennium is the time for awakening to the risks of soda consumption—America’s
other drinking problem.
“Soft Drinks Hard Facts,” The Washington Post /Health, February
“Schools Hooked on Junk Food,” The Washington Post, February
“Coke to Dilute Push in Schools For Its Products,” The New
York Times, March 14, 2001.
National Soft Drink Association. Web Site, www.nwda.org.
“Some Nutritional Aspects of Sugar, Candy and Sweetened Carbonated
Journal of the American Medical Association, 1942;120:763-5.
Liquid Candy, How Soft Drinks are Harming Americans’ Health, M.
Web Site, CSPI.com.
“Soft Drinks Undermining Americans’ Health: Teens Consume
Twice as Much ‘Liquid Candy’ as Milk,” CSPI Press
Release, Oct. 21, 1998.
Food Surveys Research Group – What We Eat in America. USDA Web
“Relationship Between Consumption of Sugar-Sweetened Drinks &
Childhood Obesity: AProspective and Observational Analysis,” The
Lancet, 2001. 357:505-08.
“The Cariogenicity of Soft Drinks in the United States,”
Journal of the American Dental Association, Aug. 1984 109(2):241-5.
“How Sugar-Containing Drinks Might Increase Adiposity in Children,”
The Lancet, 2001. 357; 9225.
“Junk Food Boost for Health in the Philippines,” The Lancet,
1997. 350; 9087.
“Teenaged Girls, Carbonated Beverage Consumption, and Bone Fractures,”
Pediatrics & Adolescent Medicine, June 2000. 154(6).
“Carbonated beverages, dietary calcium, the dietary calcium/phosphorus
ratio, and bone fractures in girls and boys,” Journal of Adolescent
Health, May 1994. 15(3): 210-5.
“Soft drink consumption among US children and adolescents: nutritional
Journal of the American Dietetic Association,. April 1999. (4): 436-41.
“Irish concerned about health effects of stimulant soft drinks,”
The Lancet, December 2000; 356; 9245.
The Diet Cure, Julia Ross. 1999. Penguin Books, NY, NY.
Eating for A’s. Alexander Schauss, Barbara Friedlander Meyer,
Arnold Meyer. 1991: NY Pocket Books.
The Encyclopedia of Nutrition & Good Health. Robert Ronzio.1997.
Facts on File, NY.
Fast Food Nation. Eric Schlosser. 2001. Houghton Mifflin.
Nourishing Traditions. Sally Fallon, with Mary Enig, PhD. NewTrends
Publishing, Washington, DC
Textbook of Natural Medicine. J. Pizzorno, M. Murray. 1999 2d Ed. Church
“Hard Line on Soft Drinks?” Nutrition Week, Community Nutrition
INGREDIENTS IN SOFT DRINKS—A WITCH’S BREW
High Fructose Corn Syrup, now used in preference to sugar, is associated
with poor development of collagen in growing animals, especially in
the context of copper deficiency. All fructose must be metabolized by
the liver. Animals on high-fructose diets develop liver problems similar
to those of alcoholics.
Aspartame, used in diet sodas, is a potent neurotoxin and endocrine
disrupter. See article on page 25.
Caffeine stimulates the adrenal gland without providing nourishment.
In large amounts, caffeine can lead to adrenal exhaustion, especially
Phosphoric acid, added to give soft drinks “bite,” is associated
with calcium loss.
Citric acid often contains traces of MSG, a neurotoxin.
Artificial Flavors may also contain traces of MSG.
Water may contain high amounts of fluoride and other contaminants.
ACID AND TOOTH ROT
Now that soft drinks are sold in almost all public and private schools,
dentists are noticing a condition in teenagers that used to be found
only in the elderly—a complete loss of enamel on the teeth, resulting
in yellow teeth. The culprit is phosphoric acid in soft drinks, which
causes tooth rot as well as digestive problems and bone loss. Dentists
are reporting complete loss of the enamel on the front teeth in teenaged
boys and girls who habitually drink sodas.
Normally the saliva is slightly alkaline, with a pH of about 7.4. When
sodas are sipped throughout the day, as is often the case with teenagers,
the phosphoric acid lowers the pH of the saliva to acidic levels. In
order to buffer this acidic saliva, and bring the pH level above 7 again,
the body pulls calcium ions from the teeth. The result is a very rapid
depletion of the enamel coating on the teeth.
When dentists do cosmetic bonding, they first roughen up the enamel
with a chemical compound—that chemical is phosphoric acid! Young
people who must have all their yellowed front teeth cosmetically bonded
have already done part of the dentist’s job, by roughening up
the tooth surface with phosphoric acid.
Recently the National Institutes of Health held a conference on dental
decay worldwide. The speakers discussed many possible causes and solutions,
but not one mentioned the known effects of phosphoric acid in soft drinks!
Consumers often drink commercial fruit juices in the belief that they
are healthier than soft drinks. However, the manufacture of fruit juices
is a highly industrialized process. Orange juice, for example, is made
in huge quantities. The entire orange is squeezed and goes into the
tank, which means that neurotoxic cholinesterase inhibitor pesticide
sprays on the peel end up in the juice. Although the juice is pasteurized
under high temperatures and pressures, pressure-resistent and temperature-resistant
fungi and molds can remain in the juice. Many mutagenic factors have
been detected in commercial orange juice. A compound made of soy protein
and pectin is added to orange juice so that it remains opaque and doesn’t
Other fruits, such as grapes, present additional problems because of
the large amounts of fluoride-containing pesticides used on the crops.
Fruit juices are very high in sugar and have actually been more detrimental
to the teeth of test animals than sodas!
If you want to drink fruit juice, buy a juicer and make your own with
organic fruit. It’s best to dilute a small amount of fruit juice
with mineral water (either flat or carbonated). The juice of one-half
grapefruit added to a glass of sparkling water, for example, makes a
delicious, refreshing drink. A recipe for a pineapple cooler, made from
equal parts of fresh pineapple juice and whole raw milk, is found in
old cookbooks. In restaurants, order mineral water and some pieces of
fresh lemon or lime.
Above all, support the comeback of traditional lacto-fermented beverages
such as kombucha and kvass.
Judith Valentine received her doctorate in Nutrition from the American
Holistic College of Nutrition and completed her clinical internship
in residence at the Capital University Clinic of Integrative Medicine
in Washington, DC where she was certified as an Integrative Health Practitioner.
She is also certified by the American Association of Nutritional Consultants
and is on the teaching staff at Anne Arundel Community College. Dr.
Valentine provides holistic nutrition education to individual clients
and works with corporations to develop wellness policies for their employees.
She can be contacted at (410) 626-0978 or DoctorJAV@aol.com.
This article appeared in
Wise Traditions in Food, Farming, and the Healing Arts
the quarterly journal of The Weston A. Price Foundation,
Volume 2, Number Two, Summer 2001, p12.